Hillary is appealing more to the pathos of her audience. She focuses on the feeling of Americans. She mentions that she wants to "invest in you", speaking to the Americans of any class of social structure. She mentions that she cares for her supporters and needs them to achieve her goal. She mentions a tax system that rewards work, appealing to her audiences emotions and hard working ethics. Hillary mainly focuses on the middle class Americans.
On the other hand, Donald appeals to the logos and ethos of his audience. He often focuses on the money aspect of his presidential campaign. He mainly wants jobs to be fruitful in the USA again. His slogan is "lets make America great again." He believes that helping the wealth achieve their goal will trickle down to the lower classes. Donald mainly focuses on the upper class Americans.
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